Filipa Preston is the founder and CEO of Software Optimisation Services (SOS), an independent advisory which she established in 2011. SOS helps clients make informed decisions about their software investments by reducing costs, optimising operations, improving security and moving wisely to the cloud. Her clients dub SOS ‘Switzerland’ in recognition of the firm’s independence and neutral stance on their behalf. Filipa started the business without external funding but with an abundance of courage and insatiable passion for the impact Software Asset Management (SAM) has on an organisation’s bottom line. Clients draw on Filipa’s skills and experience to deliver independent, game-changing results during software audits, vendor negotiations and licence agreement structures. In recognition of the quality work Filipa and her team perform, Microsoft named SOS the winner of its 2016 Worldwide Partner of the Year for SAM. In 2018, SOS was honoured to be included in Gartner’s first-ever global 2018 Market Guide for SAM Managed Service Providers, one of only two vendors in Australia listed in the publication. Also in 2018, SOS became the first company in APAC to earn the Microsoft SAM Managed Service Program certification.